Google, eBay, Facebook, Yahoo, GMX, MSN, Windows, Apple, Linux distributions etc. are like nation states in cyberspace: if you engage in their society, they provide something to you, but also might demand money from you, to know things about you, and to control you.
So in addition to being a citizen of a nation state (and as if would not already be bad enough), one is a citizen of, mostly several, cybernation states.
The good thing is, it is easy to choose and prefer those you like. I like those that allow me to be free: Ubuntu Linux. And I am opposed to those that have too high taxes (eBay, Amazon) and those that have too powerful intelligence services (Facebook, Google) and those with paranoid property laws (Microsoft) or too strict legislation in general (Apple).